“thought of you” — You can never lose with these words when emailing a prospect. During any part of the sales cycle, especially when the prospect is busy thinking about next steps, sending valuable content with no asks from the prospect is just good business practice. I typically will title the email subject line with “thought of you,” and the body of the email is either (1) an article you think your prospect finds valuable, or (2) new insight you’ve discovered as a firm that has nothing to do with your product, yet something they find valuable for their business. If you send them an article, for example, you better point out which specific part of the article you thought was most relevant for them, otherwise you look lazy, and probably are (we all need improvement). It makes it only about them, and they appreciate that. They come first.